I'M JACK
I DESIGN BRANDS &
INTERFACES
I'm eager to share with you my new works, please stay in touch!
Henett is a commercial bank. They target both young people seeking great credit opportunities and premier elites with exclusive service and rewards. This correlates to the clientele parts of Priority (DC) and standard Access (HA). *More coming soon.
One of Henett strategic product is DirectCash™, an advanced yet extra-familiar UI, designed with users in mind. This bears the superior performance and handy access to utilities & rewards, both tightly implemented on Henett banking infrastructure.
I've been pursuing beauty with branding tasks, the three keywords that I take as lodestars are memorable, quality, and timelessness. for me, branding is both an architecture and artistry job,
I design with humans in mind, whether it's the brand or the interface we are regarding.
I believe it is important for brands to remain connected with customers, emotionally. Appreciation, ‘ambassadorship,’ and loyalty are one’s prestigious fortune. I remember a saying that goes, 'If Coke unfortunately loses their formula, they'll bounce back. If people forget their image, it's over"